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Marketing microtargeting: Consumer motivations found in a tube of toothpaste
Women in Healthcare IT

Marketing microtargeting: Consumer motivations found in a tube of toothpaste

2:10

Renown Health increased Medicare Advantage membership 4 percent by using data, analytics and outreach to get to know its consumer.

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Women in Healthcare IT - Similar Videos View more in Women in Healthcare IT

6:25

Health systems need rural healthcare reality check

Holly Davis, Bingham Healthcare CNO, says that while funding and data gaps exist, mobile phones, telemedicine and satellite internet mean that care is not as inaccessible in rural areas as healthcare leaders may think.

Health systems need rural healthcare reality check
Holly Davis, Bingham Healthcare CNO, says that while funding and data gaps exist, mobile phones, telemedicine and satellite internet mean that care is not as inaccessible in rural areas as healthcare leaders may think.
6:25
15:03

Healthcare technology must serve people first

H.E. Mubaraka Ibrahim, CIO and chief AI officer at Emirates Health Services and Senior Executive Changemaker, says that digital health tools need to reduce patient anxiety, ease clinician burden and make care safer.

Healthcare technology must serve people first
H.E. Mubaraka Ibrahim, CIO and chief AI officer at Emirates Health Services and Senior Executive Changemaker, says that digital health tools need to reduce patient anxiety, ease clinician burden and make care safer.
15:03
5:26

What separates AI-ready healthcare organisations from those still experimenting?

Aashima Gupta, global director for healthcare at Google Cloud, discusses why successful AI transformation in healthcare depends on more than deploying new technology.

What separates AI-ready healthcare organisations from those still experimenting?
Aashima Gupta, global director for healthcare at Google Cloud, discusses why successful AI transformation in healthcare depends on more than deploying new technology.
5:26